2301 South Martin Luther King Drive
Chicago, Illinois 60616
www.chicagoautoshow.com
Category: Automotive

Chicago Auto Show

For more than a century, if there is one thing the Chicago Auto Show does better than any other, it is to bring consumers and cars together.  And thanks to great deals from manufacturers, a reenergized appreciation of new cars and technology, pent-up demand-and some cooperation from Mother Nature-dealers around Chicago are experiencing a dramatic post-show bump in sales.

With four distinct indoor test tracks, an almost endless sea of expertly marketed vehicles, an amazing array of interactive hands-on displays and a natural love affair that Americans have with personal mobility, visitors to the 2011 Chicago Auto Show had every opportunity to imagine themselves as the proud owner of a new car-and now those elements have come together, translating to floor traffic and sales.

“At the show, people ask questions, explore and compare vehicles, and have a chance to actually feel the wheel in their hands,” said Kevin Mize, chairman of the 2011 Chicago Auto Show. “At that point, the motivation machine starts up, and by the time show goers get home, many are ready to turn their fantasy into the next resident of their garage.”

The energy and subsequent dealership activity created by the show is more than spotty or anecdotal. It’s widespread and apparently transcends all lines and styles.

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